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Custom Reimagined - 77 Series
We recognize that designing and selling custom cabinetry is complex and challenging. It’s a field where mistakes can happen, and meeting the high expectations of discerning customers can be tough. That’s why we’ve worked to fundamentally change how custom cabinetry is designed, produced, and delivered.
Our “Custom Reimagined” initiative was born out of a desire to simplify and enhance the custom cabinetry design, selling and production processes. Here’s how we approached it:
- We started with a clean slate, free from pre-existing limitations.
- We brought together a cross-functional team with deep experience and fresh ideas.
- We developed solutions that aligned our products, processes, and systems with how our customers—especially designers—work, think, and value their time.
- Every decision was made with an eye toward its impact on our customers and employees.
- We benchmarked against industry standards but didn’t hesitate to innovate when we saw opportunities for improvement.
- We applied Toyota Production principles to improve efficiency and eliminate waste at every level.
The Results
The results of this initiative have been transformative:
- The launch of our 77 Series product line, which offers everything from high quality entry-level custom cabinetry to luxury custom options.
- The creation of the Bremtown Spec Site, an interactive, live website that replaces the traditional spec book.
- The release of our next-generation online ordering system (Order Express), designed for ease of use and accuracy.
- Accurately priced, 20-20 catalogs in the 77 Series for quick, reliable quotes.
- A new engineering platform that streamlines the flow from order to production.
- The implementation of a lean production system that delivers orders quickly and consistently.
What You Can Expect
We hope your experience with Bremtown is nothing short of extraordinary. Here’s what you can expect from us:
- A wide selection of on-trend, high-quality, and highly customizable products.
- An intuitive, easy-to-use spec site and ordering system.
- Reliable, consistent lead times that keep your projects on track.
- Expert guidance throughout the design and ordering process.
- A culture of continuous improvement that builds real-time learning and training into our systems.
In the spirit of learning, growth, and improvement, we welcome your feedback. Your input is invaluable to us, and we’re always eager to learn from your experiences to make using Bremtown even more enjoyable.